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Monday, 17 November 2014 23:47

This article was written by Jennifer Turner and originally appeared on the Onnit Academy website


DeFranco’s Gym at The Onnit Academy opens doors to the public this month, combining the world famous performance training methods responsible for producing top NFL and WWE stars like Brian Cushing and Triple H (Paul Levesque) with Onnit Academy’s unrivaled unconventional training expertise.

Onnit Academy Gym is a 10,000 square foot operation located adjacent to Onnit headquarters a few miles from downtown Austin, Texas. The flagship facility has two uniquely outfitted spaces ideal for expression of both Joe DeFranco’s and Onnit’s preferred modalities.

What the Onnit Academy Gym Offers

The main hall boasts the actual training equipment from Joe DeFranco’s legendary New Jersey gym, voted by Men’s Health to be one of “America’s 10 Best Gyms”. Complete with 90 feet of high quality turf, 4 professional squat/bench platforms, unique performance equipment, and enough weight to train an NFL team, many of the nation’s top athletes are expected to train alongside athletes of all walks of life.

The second hall is fully loaded with the full range of Onnit’s unconventional fitness equipment, featuring kettlebells, sandbags, steel maces, steel clubs, and more. Offering individual, small group, and large group training, the Academy promises to be the epicenter of a new paradigm in peak performance training, regardless of where anyone is starting from.

“I couldn’t be more excited to relocate my gym to the Onnit Academy in Austin, Texas. With DeFranco’s Gym & Onnit Academy under one roof, we now truly have a one-stop-shop for anyone to achieve their fitness or athletic goals. The combined knowledge and passion of both teams, coupled with the state-of-the-art equipment and recovery modalities, puts this facility in a league of its own. I can’t wait for athletes and fitness enthusiasts from across the globe to come experience this amazing facility,” commented Joe DeFranco.

In addition to the training available, the Onnit academy is one of the first public gyms in the nation to offer full body cryotherapy, which has a multitude of well documented benefits including enhancing the recovery cascade and helping reduce inflammation response. Myofascial release and massage, along with unique yoga offerings from Black Swan Yoga are also a part of the plans.

Other amenities include infrared sauna, locker rooms and showers, as well as a flagship smoothie, coffee, and supplements bar, the first of it’s kind for Onnit. The objective of the Onnit Academy is to provide not just the physical training, but a comprehensive, holistic approach to total human optimization.

“Before I founded Onnit, I had a dream of opening up a gym that combined the relentless enthusiasm of a warehouse gym, the scientific rigor of a world class peak performance facility, and the knowledge of the functional methods that had existed in warrior culture throughout history. What is coming to fruition at the Onnit Academy is beyond anything I could have ever imagined,” remarked Onnit CEO, Aubrey Marcus.

Mark de Grasse, Chief Fitness Officer for Onnit went on to add, “It’s amazing to see the physical manifestation of this new fitness paradigm. I believe that there is going to be a major shift in the way people view and practice exercise in the near future, and the Onnit Academy Gym is going to be ground zero for that change.”

When to Train at the Onnit Academy Gym

The launch will kick off November 21, 2014 with a star studded grand opening party and live podcast hosted by Aubrey Marcus and Jason Ellis of the Jason Ellis Show.

The party is a private event for Onnit and DeFranco’s Gym VIP’s and media only. Onnit Honor Roll Athletes in attendance will include UFC trainer of the year, Mike Dolce, UFC Champ TJ Dillashaw, UFC athletes: Tim Kennedy, Danny Castillo, Andrew Craig, Paige VanZant, Joseph Benavidez, Luke Barnatt, Olympian Trey Hardee, entrepreneur Lewis Howes and many more.

For more information or to request a press pass to the grand opening event please contact  This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

To contact DeFranco’s Gym and Onnit Academy gym call 855-787-7269 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

1 Comment


[New] episode of 'Ask DeFranco's Gym' & News!!

Wednesday, 05 November 2014 01:19

Regardless of who you are, where you train, or what your goals may be; you should be performing band pull-aparts. The long list of benefits that this exercise provides can't be ignored. Unfortunately, most people absolutely butcher this amazingly simple movement. So I felt the time was right for me to take a stand...

In this episode of Ask DeFranco's Gym, I show you how to drastically increase the effectiveness of this awesome exercise.

Joe D. 

PS - After a year of collaboration and (original) content creation, Smitty and I have finally completed the DeFranco Insider membership site! Our goal was to create a "one-stop-shop" training resource for athletes, coaches, lifters, gym owners, therapists and weekend warriors...and we think we accomplished our goal! From the Monthly Workouts, to the Premium Training Logs, the members-only Contests and Challenges, the huge video Exercise Index, and the members-only Forum -- there is literally something for everyone! We truly feel we have created the #1 training resource on the internet. I'd love for you guys to go check it out for yourself. Click the DeFranco Insider pic below and I hope to see you on the inside! 


1 Comment


4 Stages of Learning a Skill

Tuesday, 28 October 2014 10:05

In this installment of "Ask DeFranco's Gym", I discuss whether or not it's worth the time to "re-learn" how to breathe properly. 

Is diaphragmatic breathing valuable enough to fit into your training economy?...

Will it have any transfer to the athletic field?...

Watch the video and find out now! 

If you would like to learn more about breathing essentials, I highly recommend attending one of our CPPS courses. You will not only become skilled in diaphragmatic breathing; you will also learn the latest strength, speed, power, mobility and program design techniques, while joining a global network of unbelievable coaches, trainers and therapists!

Our final CPPS course of 2014 is being held in New Jersey on November 15th & 16th. We still have a few spots open so SIGN UP NOW if you're interested in becoming an internationally-recognized coach, trainer or therapist!  

I hope to see you guys in November! 

Joe D. 


PS - In case you missed it, I posted 2 "abbreviated" warm-ups (one for Upper Body and one for Lower Body) that only take 5 MINUTES to complete, but they'll make you feel amazing!! Check them out below:

Quick & Easy Lower Body Warm-up

Quick & Easy Upper Body Warm-up



DeFranco's Gym partners with NEW Onnit Academy Gym in Austin, TX! [must-watch videos]

Sunday, 12 October 2014 21:27

ATTN: Coaches, Personal Trainers & Gym Owners
Joe D. opens [new] New Jersey facility for Consulting & Business Coaching!

If you're interested in hiring Joe for a consultation (in-person or phone), contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more info.

PS - If you like the "Size Matters" tee that Joe was rockin' in the second video, there are a few left for purchase HERE.  



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